Journal article

Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study?

Robert C Hornik, Allyson C Volinsky, Shane Mannis, Laura A Gibson, Emily Brennan, Stella J Lee, Andy SL Tan

Communication Methods and Measures | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2019

Grants

Awarded by Food and Drug Administration Center for Tobacco Products


Awarded by National Institutes of Health


Funding Acknowledgements

This work was supported by the Food and Drug Administration Center for Tobacco Products [P50CA179546] and National Institutes of Health [P50CA179546].