Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study?
Robert C Hornik, Allyson C Volinsky, Shane Mannis, Laura A Gibson, Emily Brennan, Stella J Lee, Andy SL Tan
Communication Methods and Measures | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2019
Awarded by Food and Drug Administration Center for Tobacco Products
Awarded by National Institutes of Health
This work was supported by the Food and Drug Administration Center for Tobacco Products [P50CA179546] and National Institutes of Health [P50CA179546].