Journal article

Cultural Variations in the Sexual Marketplace: Gender Equality Correlates With More Sexual Activity

Roy F Baumeister, Juan Pablo Mendoza

JOURNAL OF SOCIAL PSYCHOLOGY | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2011

Abstract

Sexual economics theory assumes that heterosexual communities can be analyzed as marketplaces in which men offer women resources such as love, respect, money, and commitment in exchange for sex. In response to economic, political, and other disadvantages, women collectively restrict their sexuality to maintain a low supply relative to male demand, thereby ensuring a high price. Hence, we tested the hypothesis that sexual norms and practices would be more restrictive in countries marked by gender inequality than in countries where the genders were more equal. An international online sex survey (N>317,000) yielded four measures of sexual activity, and 37 nations' means on all four measures wer..

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