Moral and Affective Film Set (MAAFS): A normed moral video database

Abstract

Moral psychology has relied nearly exclusively on text stimuli in the development and testing of theories. However, text stimuli lack the rich variety of morally-relevant social and contextual cues available in everyday interactions. A consequence of this pervasive ecological invalidity may be that moral psychological theories are mischaracterized by an overreliance on cue-impoverished moral stimuli. We address this limitation by developing a cue-rich Moral and Affective Film Set (MAAFS). We crowd-sourced videos of moral behaviours, using previously validated text stimuli and definitions of moral foundations as a guide for content. Crowd-sourced clips were rated by 322 American and 253 Austr..