Norm Talk and Human Cooperation: Can We Talk Ourselves Into Cooperation?
Daniel B Shank, Yoshihisa Kashima, Kim Peters, Yang Li, Garry Robins, Michael Kirley
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY | AMER PSYCHOLOGICAL ASSOC | Published : 2019
Norm talk is verbal communication that explicitly states or implicitly implies a social norm. To investigate its ability to shape cultural dynamics, 2 types of norm talk were examined: injunction, which explicitly states what should be done, and gossip, which implies a norm by stating an action approved or disapproved of by the communicator. In 2 experiments, participants engaged in norm talk in repeated public goods games. Norm talk was found to help sustain cooperation relative to the control condition; immediately after every norm talk opportunity, cooperation spiked, followed by a gradual decline. Despite the macrolevel uniformity in their effects on cooperation, evidence suggests differ..View full abstract
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Awarded by Australian Research Council
This work is facilitated by an Australian Research Council Discovery Grants DP130100845 to Yoshihisa Kashima and Michael Kirley and DP160102226 to Yoshihisa Kashima and Garry Robins.