Journal article
Special Issue: Marketing as an Integrator in Integrated Health
Debbie Isobel Keeling, Michael Rigby, Ko de Ruyter, Liliana L Bove, Philip J Stern
European Journal of Marketing | EMERALD GROUP PUBLISHING LTD | Published : 2018
Journal article
Debbie Isobel Keeling, Michael Rigby, Ko de Ruyter, Liliana L Bove, Philip J Stern
European Journal of Marketing | EMERALD GROUP PUBLISHING LTD | Published : 2018