Journal article

Special Issue: Marketing as an Integrator in Integrated Health

Debbie Isobel Keeling, Michael Rigby, Ko de Ruyter, Liliana L Bove, Philip J Stern

European Journal of Marketing | EMERALD GROUP PUBLISHING LTD | Published : 2018

DOI: 10.1108/EJM-11-2018-899

University of Melbourne Researchers

Citation metrics

2Web of Science
2Scopus
2Dimensions

Keywords

Social Sciences
Service Delivery
Coproduction
Business
Business & Economics
Care
Cancer Resource Centers
Model
Communities
Quality
Behavioral Intentions
Experiences
Co-Creation