Journal article

Mobilising African music: how mobile telecommunications and technology firms are transforming African music sectors

Christiaan De Beukelaer, Andrew J Eisenberg

Journal of African Cultural Studies | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2020

Abstract

This paper explores the role of mobile telecommunication and technology firms (MTTs) in the distribution of recorded music in Ghana and Kenya. These countries both have vibrant music markets with weak formal distribution networks. Limited enforcement of copyright regimes and weak market regulation created new entrepreneurial business models. While ‘big tech’ dominates this space elsewhere, in African contexts the main players are mobile service providers (e.g. MTN, Vodafone, Tigo) and digital content firms (e.g. Liberty Afrika, MTech, Cellulant). These transnational players cater to fast-growing consumer markets that do not have easy access to major music distribution platforms such as iTune..

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