Journal article

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Kenneth H Wathne, Jan B Heide, Erik A Mooi, Alok Kumar

Journal of Marketing Research | SAGE PUBLICATIONS INC | Published : 2018

DOI: 10.1177/0022243718801325

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Keywords

Newness
Selection Efforts
Governance
Transaction-Specific Assets
Contracts
Business
Bias
Mutual Investments
Trust
Alliances
Dependence
Social Sciences
Business & Economics
Cost Economics
Liability
Returns
Channel Relationships
Transaction Cost Economics