Journal article

Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

J Ozanne, Brennan Davis

Journal of Business Research | Elsevier | Published : 2019


The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research with greater social impact. Many of these researchers include key stakeholders within the research process towards creating studies with greater awareness, use, and societal benefit. This study empirically explores whether these initial research efforts have elicited more awareness among other scholars and beyond the academy to society. We find encouraging evidence that TCR and relational engagement have high scholarly impact and are more societally influential as measured by citation and altmetric analyses.

University of Melbourne Researchers