Journal article

Anti-smoking social norms are associated with increased cessation behaviours among lower and higher socioeconomic status smokers: A population-based cohort study

Danielle AJM Schoenaker, Emily Brennan, Melanie A Wakefield, Sarah J Durkin



BACKGROUND: Social denormalisation of smoking can provide an environment that helps smokers to quit. This study examined which of three measures of anti-smoking social norms have the greatest influence on quitting-related cognitions and behaviours, and if this influence differs according to socioeconomic status (SES). METHODS: The Victorian Tracking Survey measured social norms among 1,348 (n(weighted) = 1,373) Australian adult smokers (aged 18-59) between 2012 and 2014, who were followed-up one week later. Weighted logistic regression analyses examined prospective associations of baseline subjective (family and friends' disapproval of smoking), injunctive (feeling embarrassed about being a ..

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Awarded by Australian National Health and Medical Research Council

Funding Acknowledgements

The study was funded by an Australian National Health and Medical Research Council Partnership Project grant [#1016419] with Victorian Health Promotion Foundation (VicHealth). The Victorian Tracking Survey was auspiced by Quit Victoria, with funding from VicHealth, the Victorian Department of Health and Human Services and Cancer Council Victoria. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.