Journal article

Take their word for it: The symbolic role of linguistic style matches in user communities

S Ludwig, K De Ruyter, D Mahr, M Wetzels, E Brüggen, T De Ruyck

MIS Quarterly | Published : 2014

Abstract

User communities are increasingly becoming an essential element of companies’ business processes. However, reaping the benefits of such social systems does not always prove effective, often because companies fail to stimulate members’ collaboration continuously or neglect their social integration. Following communication accommodation theory, the authors posit that members’ communication style alignment symbolically reflects their community identification and affects subsequent participation behavior. This research uses text mining to extract the linguistic style properties of 74,246 members’ posts across 37 user communities. Two mixed multilevel Poisson regression models show that when memb..

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University of Melbourne Researchers