Conference Proceedings
Reviewing the Review: A Text Analysis of Why Experience Reviews Receive Positive Feedback
S Ludwig, Tom Van Laer, Jennifer Edson Escalas, Ellis A Van de Hende
Association for Consumer Research | Published : 2016
Abstract
We propose that the narrative structure of experience reviews garners positive feedback from consumers reading them. We find support for these links through the refinement of text analysis techniques and an automated text analysis of 190,461 reviews of 989 experiences on TripAdvisor.