Conference Proceedings

Reviewing the Review: A Text Analysis of Why Experience Reviews Receive Positive Feedback

S Ludwig, Tom Van Laer, Jennifer Edson Escalas, Ellis A Van de Hende

Association for Consumer Research | Published : 2016

Abstract

We propose that the narrative structure of experience reviews garners positive feedback from consumers reading them. We find support for these links through the refinement of text analysis techniques and an automated text analysis of 190,461 reviews of 989 experiences on TripAdvisor.

University of Melbourne Researchers