The Economic Impact of the City of Melbourne’s Investment in the Arts: Analysis of Artists, Audiences and the General Public Survey Responses

Abstract

The purpose of this report is to provide an assessment of the economic impact of the City of Melbourne’s investment in the arts through its Arts Melbourne1 branch. An unique approach to this research was undertaken with three different stakeholder groups being surveyed to understand the economic impact. They were: • Artists who were recipients of City of Melbourne support (funding and/or in-kind). • Audience members attending City of Melbourne funded arts events and performances, including participants at workshops such as those offered as part of ArtPlay. • Members of the general public who had not directly engaged in a City of Melbourne art event over the last twelve months. Insights..