Could a national skin cancer primary prevention campaign in Australia be worthwhile?: An economic perspective

Abstract

This study aimed to determine the potential cost-effectiveness of initiating a co-ordinated and comprehensive national skin cancer primary prevention campaign in Australia. The study is undertaken from the perspective of the Federal government as potential funder of a national initiative, but other perspectives are analysed. Using the SunSmart Campaign in the Stat of Victoria, Australia, as a model for the national program, estimates were made of the reduction in the incidence and associated premature mortality for skin cancer that would accompany reduction in sunlight exposure. Cost offsets to government flowing from the reduction in management costs for skin cancer were estimated and deduc..