Journal article

The impact of Australia's new graphic cigarette packet warnings on smokers' beliefs and attitudes

CL Miller, DJ Hill, PG Quester, JE Hiller

Australasian Marketing Journal | Published : 2011


In 2006 Australia introduced graphic health warnings (GHW) on cigarette packets, depicting a range of tobacco-related pathology. This intervention, controlling the appearance of a consumer product, was designed to raise consumers' awareness of the harms of tobacco use, motivate quitting, and discourage uptake of smoking.This study applies the reasoned action approach to assess the relevance of GHW-related beliefs and attitudes to smokers' behavioural intentions and smoking behaviour.A sample of 587 smokers was recruited through a random representative population survey in 2005, prior to the introduction of new warnings. A subset of 158 was followed up a year later.The results show that GHW-r..

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