“Aha!” is stronger when preceded by a “huh?”: presentation of a solution affects ratings of aha experience conditional on accuracy

Abstract

Insight has been investigated under the assumption that participants solve insight problems with insight processes and/or experiences. A recent trend has involved presenting participants with the solution and analysing the resultant experience as if insight has taken place. We examined self-reports of the aha experience, a defining aspect of insight, before and after feedback, along with additional affective components of insight (e.g., pleasure, surprise, impasse). Classic insight problems, compound remote associates, and non-insight problems were randomly interleaved and presented to participants. Solution feedback increased ratings of aha experience in both insight and non-insight problem..