Journal article

A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions

K Dembek, N Sivasubramaniam, DA Chmielewski

Journal of Business Ethics | Springer Verlag | Published : 2019


Sixteen years ago, Prahalad and Hart (Strategy + Business 26:2–14, 2002) introduced the possibility of both profitably serving the poor and alleviating poverty. This first iteration of the Bottom/Base of the Pyramid approach (known as BoP 1.0) focused on selling to the poor. In 2008, after ethical criticisms leveled at it, the field moved to BoP 2.0, instead emphasizing business co-venturing. Since 2015, we have witnessed some calls for a new iteration (BoP 3.0), with the focus broadening to a more sustainable development approach to poverty alleviation. In this paper, we seek to answer the question: How has the BoP approach evolved over the past 16 years, and has it delivered on its early p..

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