Journal article
Mass media promotion of a smartphone smoking cessation app: Modelled health and cost-saving impacts
N Nghiem, W Leung, C Cleghorn, T Blakely, N Wilson
BMC Public Health | BMC | Published : 2019
Abstract
Background: Smartphones are increasingly available and some high quality apps are available for smoking cessation. However, the cost-effectiveness of promoting such apps has never been studied. We therefore aimed to estimate the health gain, inequality impacts and cost-utility from a five-year promotion campaign of a smoking cessation smartphone app compared to business-as-usual (no app use for quitting). Methods: A well-established Markov macro-simulation model utilising a multi-state life-table was adapted to the intervention (lifetime horizon, 3% discount rate). The setting was the New Zealand (NZ) population (N = 4.4 million). The intervention effect size was from a multi-country randomi..
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Awarded by Health Research Council of New Zealand
Funding Acknowledgements
This work was supported by funding from the Ministry of Business, Innovation and Employment (MBIE), grant number: UOOX1406. Work on the original model was supported by a grant from the Health Research Council of New Zealand (grant 10/248). The funders had no role in any of the following: the design of the study; the collection, analysis, and interpretation of data; and in writing the manuscript.