Journal article
Using paid and free facebook methods to recruit australian parents to an online survey: An evaluation
SK Bennetts, S Hokke, S Crawford, NJ Hackworth, LS Leach, C Nguyen, JM Nicholson, AR Cooklin
Journal of Medical Internet Research | JMIR PUBLICATIONS, INC | Published : 2019
DOI: 10.2196/11206
Abstract
Background: The prevalence of social media makes it a potential alternative to traditional offline methods of recruiting and engaging participants in health research. Despite burgeoning use and interest, few studies have rigorously evaluated its effectiveness and feasibility in terms of recruitment rates and costs, sample representativeness, and retention. Objective: This study aimed to determine the feasibility of using Facebook to recruit employed Australian parents to an online survey about managing work and family demands, specifically to examine (1) recruitment rates and costs; (2) sample representativeness, compared with a population-based cohort of parents; and (3) retention, includin..
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Funding Acknowledgements
The "Families at Work" study was funded by La Trobe University, Transforming Human Societies Research Focus Area and conducted by SB, AC, SC, SH, NJH, JN (La Trobe University), LL (Australian National University), and CN (Murdoch Children's Research Institute). Authors SB, AC, SC, SH, NJ, and JN were additionally supported by the Roberta Holmes Transition to Contemporary Parenthood Program at La Trobe University. We acknowledge the contribution of Professor Lyndall Strazdins (Australian National University) to the design and implementation of the Families at Work study. This article uses unit record data from Growing Up in Australia, the Longitudinal Study of Australian Children. The study is conducted in partnership between the Australian Government Department of Social Services (DSS); the Australian Institute of Family Studies (AIFS); and the Australian Bureau of Statistics (ABS). The Longitudinal Study of Australian Children study design and data collection were funded by Australian Government Department of Social Services.