A 'mass custom design' approach to upgrading conventional housing development in Mexico

Abstract

In order to maintain the economies of large-volume work that help reduce construction costs, homebuilders in Mexico tend to mass produce low-cost housing using conventional methods and targeting low- and middle-income earners before having buyers for the units. Even though these homes respect a minimum of housing quality as defined by housing institutions such as governmental bodies providing financial assistance via loans provision, homebuyers appear dissatisfied with these ready-built shelters that barely meet their housing requirements. In order to identify today's market demand for new homes in Mexico, the authors surveyed some typical low-cost housing developments located in Aguascalien..