Journal article

Engaging Australian men in masculinity and suicide - A concept test of social media materials and a website

Marisa Schlichthorst, Kylie King, Jackie Turnure, Andrea Phelps, Jane Pirkis

Health Promotion Journal of Australia | WILEY | Published : 2019


ISSUE ADDRESSED: Men dominate the suicide statistics and are less likely than women to seek help for emotional problems, and this has been linked to aspects of stoic masculinity. Promoting help-seeking and challenging stoic thinking may help to address this problem, but it is unclear what works in engaging men in these topics. METHODS: We developed a multimedia intervention called Man Up - including a documentary and digital campaign. We tested promotional materials and the website by interviewing 17 men from different ages and backgrounds about their perceptions, and asked them whether the materials generated interest in the topics of the documentary. RESULTS: Participants preferred visual ..

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Funding Acknowledgements

Funding for Man Up was provided by the Movember Foundation. Funds supported the development of the documentary and associated social media campaign, as well as their evaluation. The Movember Foundation had no role in the design or conduct of the study reported here, or in the collection, management and analysis of the data, or in preparation of this manuscript.