Book Chapter

Filthy Media Affecting Bad Taste in Beach Culture

Robin Canniford, Dexter Zavalza Hough-Snee

TASTE, CONSUMPTION, AND MARKETS: AN INTERDISCIPLINARY VOLUME | ROUTLEDGE | Published : 2018

Abstract

Surfing has been a site of cultural contestation since the Euro-American colonization of the Pacific. Indeed, critical scholarship in sports history, cultural studies, and consumer research illustrates diverse constructions of this ancient activity. In the 19th century, colonial institutions had framed Hawaiian surfing as a hazardous pastime that disrupted their economic and religious missions (Ishiwata 2002; Van Parijs 1991). During the late-19th and early-20th centuries, real estate and tourism promoters reframed surfing as an exotic and rebellious activity to attract wealthy tourists to Hawai’i (Booth 2001; Canniford and Karababa 2013; Laderman 2014). In the latter part of the 20th centur..

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University of Melbourne Researchers