Day of the week to tweet: a randomised controlled trial
Mahesh Jayaram, Clive E Adams, Johannes S Friedel, Eimear McClenaghan, Alan A Montgomery, Maritta Valimaki, Lena Schmidt, Jun Xia, Sai Zhao
BMJ OPEN | BMJ PUBLISHING GROUP | Published : 2019
OBJECTIVE: To assess the effects of using health social media on different days of the working week on web activity. DESIGN: Individually randomised controlled parallel group superiority trial. SETTING: Twitter and Weibo. PARTICIPANTS: 194 Cochrane Schizophrenia Group full reviews with an abstract and plain language summary web page. There were no human participants. INTERVENTIONS: Three randomly ordered slightly different messages (maximum of 140 characters), each containing a short URL to the freely accessible summary page, were sent on specific times on a single day. Each of these messages sent on Tuesday, Wednesday, Thursday and Friday was compared with the one sent on Monday. OUTCOME: T..View full abstract
Intramural funding from the University of Nottingham, University of Melbourne and the University of Aberdeen. Economic and Social Research Council Impact Acceleration Account (IAA) funding to support conduct and dissemination of this work (ESRC IAA University of Nottingham).