Journal article

Branding and Franchising a Public Policy: The Case of the Gateway Review Process 2001-2010

David Marsh, Paul Fawcett

AUSTRALIAN JOURNAL OF PUBLIC ADMINISTRATION | WILEY-BLACKWELL | Published : 2011

Abstract

One of the more interesting features of contemporary policy-making is the way in which certain policies and administrative processes have been branded. While this is not yet a common feature, it does appear to be one that is increasing in importance. This article looks at the phenomenon through a consideration of one particularly interesting case; the Gateway Review Process (subsequently Gateway), a policy with a related set of administrative processes which is both branded and franchised. Gateway also seems a successful example of a much more common feature of contemporary policy making: policy transfer. It has been transferred from the UK to five Australian jurisdictions, New Zealand and H..

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University of Melbourne Researchers