Journal article

Young Thai People’s Exposure to Alcohol Portrayals in Society and the Media: A Qualitative Study for Policy Implications

R Kaewpramkusol, K Senior, R Chenhall, S Nanthamongkolchai

International Journal of Behavioral Medicine | SPRINGER | Published : 2019

Abstract

Background: Although previous quantitative studies have documented the association between exposure to alcohol portrayals and drinking attitudes in Western countries, few qualitative studies have explored this matter in Thailand. A better understanding of the association in young Thais is required for a more efficient alcohol policy development. This study aims to explore the information young Thais have learnt from exposure to alcohol portrayals in society and the media, examine how this exposure shapes their drinking attitudes, and investigate the alignment of policy-makers’ views on drinking with those of young people. Methods: Two qualitative research methods were employed. Seventy-two u..

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University of Melbourne Researchers

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Funding Acknowledgements

T This research has been conducted with the support of the Australian Government Research Training Program Scholarship. We are very grateful to the respondents and participants who kindly contributed to the study. This work was carried out with funding from University of Wollongong School of Health and Society, and Thailand's Center for Alcohol Studies, and with general support from Mahidol University and the Global Health Division, Ministry of Public Health, Thailand. The funding bodies had no role in the study design, analysis, decision to publish or preparation of the manuscript.