Presentation

The effect of Facebook newsfeed ads on teens’ information disclosure: The interplay of persuasion knowledge, benefit-risk assessment, and ad skepticism

S Youn, Wonsun Shin

Published : 2018

Abstract

Refereed full conference paper presented at the International Conference on Research in Advertising (ICORIA), 21-23 June 2018, Valencia, Spain. [The paper received Best Paper Award]

University of Melbourne Researchers