Journal article

Construction of risk in government advertising: A case study of Operation Sovereign Borders video advertisement

HV Nguyen, P Gruba

Discourse, Context and Media | Elsevier Inc. | Published : 2019


As a wide-spread perception of threat increases across a number of countries, risk management has become ever more prominent in the discourse of governments. The aim of this study is to examine the discursive construction of risk in an official federal Australian government video advertisement. Specifically, in the context of the large Operation Sovereign Border campaign, we use multimodal discourse analysis to show ways that seeks to deter irregular maritime arrival. Consistent with the social theories, our findings identify the discourse of governmentality to stress the role of individual self-regulation as well as technico-scientific discourse to highlight the value of expertise in contro..

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University of Melbourne Researchers