Making sense in the cloud: Farm advisory services in a smart farming future
C Eastwood, M Ayre, R Nettle, B Dela Rue
NJAS - Wageningen Journal of Life Sciences | Elsevier BV | Published : 2019
© 2019 Royal Netherlands Society for Agricultural Sciences Increased use of data from smart farming technologies presents an opportunity for farmers to better understand their farm systems, and thereby improve outcomes for productivity, sustainability, and animal care. A research gap exists regarding the impact of data-driven smart farming on the relationship between advisors and farmers, and advisors and farm data/technology. Therefore, we asked: how are farmers and advisors interacting with data-driven smart farming, and what are the implications for farm advisor capability and roles in a future where farmers use more data-driven smart farming? We studied advisory roles, advisor-farmer int..View full abstract
Awarded by Ministry for Primary Industries Primary Growth Partnership
This study was supported by funds from NZ dairy farmers through DairyNZ Inc. in partnership with Ministry for Primary Industries Primary Growth Partnership funding (Project code RD1419). It was also supported by the University of Melbourne's Carlton Connect Initiative, the Bureau of Meteorology (Australian Government), the Birchip Cropping Group and the Victorian Government. We thank the advisors and farmers for their participation in the study.