Journal article

Ecosystem-specific advantages in international digital commerce

JT Li, Liang Chen, Jingtao Yi, Jiye Mao, Jianwen Liao

Journal of International Business Studies | Palgrave Macmillan (part of Springer Nature) | Published : 2019


We consider the applicability to digital platforms of extant international business scholarship. The organization of digital platforms has been seen to such an extent as predicated upon the bundling of external resources for collective value creation that their expansion may follow the logic of externalization. We further that literature contrasting the governance of network multinationals with that of platform-centric ecosystems. Building on and extending the theory of the ecosystem, we propose the concept of ecosystem-specific advantages. We identify costs and difficulties in the transfer of such advantages to new markets, emphasizing in particular the idea of bottlenecks. We then propose ..

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University of Melbourne Researchers


Awarded by Research Grants Council of Hong Kong (HKUST)

Awarded by National Natural Science Foundation of China

Funding Acknowledgements

We thank Alain Verbeke, Editor-in-chief of JIBS, for his guidance and detailed suggestions. We thank the industry experts and corporate executives who shared their insights in our interviews, and comments from participants at the 2018 AOM specialized conference on big data and managing in a digital economy at the University of Surrey, and the 2018 SMS annual conference in Paris. The research is supported in part by the Research Grants Council of Hong Kong (HKUST#16505817) and the National Natural Science Foundation of China (Grant No. 71873136). Any errors remain our own.