Journal article

Supporting and practising digital innovation with advisers in smart farming

M Ayre, V Mc Collum, W Waters, P Samson, A Curro, R Nettle, JA Paschen, B King, N Reichelt

NJAS - Wageningen Journal of Life Sciences | Elsevier BV | Published : 2019


© 2019 The promise of technology development in agriculture is well publicised with some claiming that digital disruption will transform the way farming and food production is done in the future. For farm advisers, engaging in smart farming involves managing the proliferation of new forms of information, new knowledge and networks and new technical devices that produce digitised representations of farm performance. The nature and effects of digital practices in particular poses challenges for farm advisers as they seek to understand how digital tools and services can be integrated into their service delivery for improved farm decision making. In this paper we present insights from a co-desig..

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