Journal article

Information as a Key Component of Value Chains: The Case of the Australian Pomegranate Industry

Robert Farquharson, Gary Griffith

Australasian Agribusiness Perspectives | University of New England | Published : 2019


The Australian pomegranate industry is an emerging horticultural industry with export potential. Successful growth is dependent on an industry value chain that can effectively collaborate to generate a total chain surplus. However, the industry is currently inhibited by a lack of cohesion, knowledge and resources. This paper examines the requirements for developing a better strategic fit for the industry by focusing on information as a cross functional driver or chain good. This qualitative research used a logical blueprint method to examine eight value chain actors from across the industry. Interviews with industry participants established their current use of information, what further info..

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