Information as a Key Component of Value Chains: The Case of the Australian Pomegranate Industry

Abstract

The Australian pomegranate industry is an emerging horticultural industry with export potential. Successful growth is dependent on an industry value chain that can effectively collaborate to generate a total chain surplus. However, the industry is currently inhibited by a lack of cohesion, knowledge and resources. This paper examines the requirements for developing a better strategic fit for the industry by focusing on information as a cross functional driver or chain good. This qualitative research used a logical blueprint method to examine eight value chain actors from across the industry. Interviews with industry participants established their current use of information, what further info..