El héroe del rock argentino: Charly García y su canción eterna

Abstract

The Argentine Rock Hero: Charly García and His Eternal Song Although rock began as a representative of the counterculture and resistance movements, rock musicians have often been absorbed into the system as a profitable product. Rebel "rock stars" were co-opted and turned into commercial products. Argentine Charly García managed to subvert this process and use it to his advantage: he created a parody of the rock star using his own stardom and popularity. In fact, García seems to have mastered the mechanisms by which popular heroes are built. He has his own logo, a clear enemy, a mission and a set of principles that work as guidelines to establish the roots of his heroism. By taking over his ..