Using crowdsourcing technology for testing multilingual public health promotion materials

Abstract

Background: Effective communication of public health messages is a key strategy for health promotion by public health agencies. Creating effective health promotion materials requires careful message design and feedback from representatives of target populations. This is particularly true when the target audiences are hard to reach as limited English proficiency groups. Traditional methods of soliciting feedback - such as focus groups and convenience sample interviews - are expensive and time consuming. As a result, adequate feedback from target populations is often insufficient due to the time and resource constraints characteristic to public health. Objective: To describe a pilot study inve..