Book

Temporal Modelling of Customer Behaviour

Ling Luo

Springer International Publishing | Published : 2020

Abstract

Customer behaviour analysis has been recognised as an indispensable component of business intelligence and marketing (Sheth et al. in Consumer behavior and beyond. Dryden Press Fort Worth, TX, 1999 [1]). Understanding customer behaviour is of great interest to marketing researchers and business analysts, as this information can help them communicate better with their customers and develop appropriate strategies.

University of Melbourne Researchers