Conference Proceedings

Online engagement for a healthier you: A case study of web-based supermarket health program

Ling Luo, Bin Li, Shlomo Berkovsky, Irena Koprinska, Fang Chen

Proceedings of the 26th International Conference on World Wide Web Companion | International World Wide Web Conferences Steering Committee | Published : 2017


Obesity is a growing problem affecting millions of people. Various behavior change programs have been designed to reduce its prevalence. An Australian supermarket has recently run a web-based health program to motivate people to eat healthily and do more physical activity. The program offered discounts on fresh products and a website, HealthierU, providing interactive support tools for participants. The stakeholders desire to evaluate if the program is effective and if the supporting website is useful to facilitate behavior changes. To answer these questions, in this work we propose a method to: (1) model individual purchase rate from sparse recorded transactions through a mixture of Non-Hom..

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University of Melbourne Researchers