Journal article
Messaging matters: A systematic review of the conservation messaging literature
LR Kidd, GE Garrard, SA Bekessy, M Mills, AR Camilleri, F Fidler, KS Fielding, A Gordon, EA Gregg, AM Kusmanoff, W Louis, K Moon, JA Robinson, MJ Selinske, D Shanahan, VM Adams
Biological Conservation | ELSEVIER SCI LTD | Published : 2019
Abstract
Changing human behavior and attitudes are key to conserving global biodiversity. Despite evidence from other disciplines that strategic messaging can influence behavior and attitudes, it remains unclear how to best design messages to benefit biodiversity. We conducted a systematic literature review to investigate the status of conservation messaging research, and to evaluate whether studies address essential elements of message design and theory from other disciplines. We show that academic interest in conservation messaging is growing rapidly. However, our results suggest that conservation scientists are not effectively drawing from the long-standing expertise of disciplines with well-estab..
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Funding Acknowledgements
This research was conducted with funding support from the Threatened Species Recovery Hub of the Australian Government's National Environmental Research Program and the Australian Research Council Centre of Excellence for Environmental Decisions. SAB is supported by an ARC Future Fellowship. This review emerged from a workshop supported by the Australian Research Council Centre of Excellence for Environmental Decisions. We acknowledge the valuable contribution of each of the attendees at the workshop in stimulating the ideas presented in this review, and the contributions of two anonymous reviewers whose feedback improved the manuscript.