Journal article
Characteristics of adopters of an online social networking physical activity mobile phone app: Cluster analysis
I Sanders, CE Short, S Bogomolova, T Stanford, R Plotnikoff, C Vandelanotte, T Olds, S Edney, J Ryan, RG Curtis, C Maher
Journal of Medical Internet Research | JMIR PUBLICATIONS, INC | Published : 2019
DOI: 10.2196/12484
Abstract
© Ilea Sanders, Camille E Short, Svetlana Bogomolova, Tyman Stanford, Ronald Plotnikoff, Corneel Vandelanotte, Tim Olds, Sarah Edney, Jillian Ryan, Rachel G Curtis, Carol Maher. Background: To date, many online health behavior programs developed by researchers have not been translated at scale. To inform translational efforts, health researchers must work with marketing experts to design cost-effective marketing campaigns. It is important to understand the characteristics of end users of a given health promotion program and identify key market segments. Objective: This study aimed to describe the characteristics of the adopters of Active Team, a gamified online social networking physical act..
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Awarded by National Health and Medical Research Council
Funding Acknowledgements
This project is funded by the National Health and Medical Research Council, Australia, project grant 1125913. The funding body had no role in the design, collection, analysis, or interpretation of this study. The authors thank Portal Australia for assisting with the development of the Active Team app.