Journal article

Does national sporting performance affect stock market returns in South Africa

Ferdinand Botha, Carl De Beer

Journal of Economic and Financial Sciences | AOSIS | Published : 2013

Abstract

This study explores whether South African national sporting performance can influence investors in such a way that it has the ability to impact on market returns. Using standard event study methodology, this study determines the constant mean return using the daily All-Share price index on the JSE for the period of 1 January 1990 to 31 December 2010. This study focuses on three of South Africa's most popular sports, namely soccer, cricket and rugby, and examines if these three sports have the ability to influence market returns. Although there is some evidence of a relationship between stock returns and sporting performance in the descriptive analysis, the regression results indicate that sp..

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