Conference Proceedings

Combining the fogg behavioural model and hook model to design features in a persuasive app to improve study habitS

J Filippou, C Cheong, F Cheong

Australasian Conference on Information Systems ACIS | Published : 2015

Abstract

© 2015 Justin Filippou, Christopher Cheong and France Cheong . Using technology to persuade people to behave in a certain way is an ever-increasing field of study. The ability to persuade individuals is quite clear in e-commerce, where individuals are persuaded to make purchasing decisions. However, it can also be applied to other disciplines, such as education where improving the study behaviour of students would be particularly useful. Forming good study habits can be a challenge for university students who have not done so in the earlier years of their education, or where the pressures of external commitments have eroded previously good habits. We use a combination of the Fogg Behavioural..

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