Engaging Museum Visitors with AI: The Case of Chatbots

Abstract

This chapter explores the application of artificial intelligence (AI) in museums and galleries in engaging their audiences, specifically through the development and use of chatbot technologies. Through a case study approach, the chapter further provides a practical focus on the design and implementation of an audience development pilot in Milan involving four historic house museums (Case Museo di Milano). The pilot aimed to find new and interesting ways to engage teenagers in visiting these museums through visualizing narrative using a convergence of chatbot and gamification platforms.