Conference Proceedings

Moderating influence of the business environment on suppliers’ contractual embeddedness and sales probability: complex adaptive system view

Buddhika Mannaperuma, Prakash Singh, William Ho, Sherah Kurnia

Virtual Observatory for the Study of Online Networks | Published : 2018

Abstract

Businesses that are unable to withstand the market domination and product surpluses increasingly use internet enabled alternative distribution channels. These online platforms lead to coexistence and simultaneous coevolution of both the open contractual and the real supply networks that emerged in a single complex adaptive system (CAS). The existing mere CAS applications to the supply networks are not adequate to understand how these two network evolutions vary by the business environmental conditions such as dynamism, munificence and complexity. Therefore, in light of CAS theory, social network analysis (SNA) technique and the business environment literature, this paper proposes a conceptua..

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