Impact of Environmental Uncertainty and Contractual Embeddedness on Supplier's Sales Probability

Abstract

Existing literature offers limited knowledge about online markets that consist of open contractual and supply networks. Online markets allow consumers to develop their supply chains by choosing suppliers from the open contractual network. Suppliers’ contractual embeddedness (SCE), which is how they are contracted with each other, may influence their sales probability in online markets. However, SCE is conceptually vague because literature posits both linear and nonlinear effects of embeddedness on performance mostly based on subjective measures. Also, suppliers change their contracts in online markets to adapt to environmental uncertainty over time, but this remains poorly understood in the ..