Impacting practice through IB scholarship: Toy recalls and the product safety crisis

Abstract

IB research has made significant contributions in understanding MNEs, yet examples of scholarship that have had a demonstrable impact on practice and policy are rare. This article presents research we conducted in the wake of the 2007 global product safety crisis as one such example. We reflect on it to suggest that IB research can enhance its impact by focusing attention on issues that affect both MNEs and societies, and by using available data to arrive at even basic explanations and solutions to inform practice and prompt further academic research.