Journal article

Unhealthy sport sponsorship at the 2017 AFL Grand Final: a case study of its frequency, duration and nature

Tegan Nuss, Maree Scully, Melanie Wakefield, Helen Dixon

AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH | WILEY | Published : 2019

Abstract

OBJECTIVE: To assess the frequency, duration and nature of unhealthy marketing during the highest-rating sporting event in Australia in 2017. METHODS: A content analysis of the 2017 Australian Football League (AFL) Grand Final television broadcast identified episodes of unhealthy food and sugary drink, alcohol and gambling marketing (and pro-health marketing as a comparison). RESULTS: There were 559 unhealthy marketing episodes (47 minutes 17 seconds). Most (81%) were for unhealthy food and sugary drink products, while alcohol (9%) and gambling (10%) were less frequent. The total duration of unhealthy marketing was delivered primarily via fixed advertising (55%), dynamic advertising (32%) an..

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Grants

Awarded by National Health & Medical Research Council


Funding Acknowledgements

This research was funded by the National Health & Medical Research Council's Targeted Call for Research into Preventing Obesity in 18-24-year-olds (APP1114923). The funding body was not involved in the design of the study or the collection, analysis and interpretation of data, or in writing the manuscript. MW was supported by funding from an NHMRC Principal Research Fellowship.