Challenges to capture the big five personality traits in non-WEIRD populations
Rachid Laajaj, Karen Macours, Daniel Alejandro Pinzon Hernandez, Omar Arias, Samuel D Gosling, Jeff Potter, Marta Rubio-Codina, Renos Vakis
SCIENCE ADVANCES | AMER ASSOC ADVANCEMENT SCIENCE | Published : 2019
Can personality traits be measured and interpreted reliably across the world? While the use of Big Five personality measures is increasingly common across social sciences, their validity outside of western, educated, industrialized, rich, and democratic (WEIRD) populations is unclear. Adopting a comprehensive psychometric approach to analyze 29 face-to-face surveys from 94,751 respondents in 23 low- and middle-income countries, we show that commonly used personality questions generally fail to measure the intended personality traits and show low validity. These findings contrast with the much higher validity of these measures attained in internet surveys of 198,356 self-selected respondents ..View full abstract
Awarded by French National Research Agency (ANR)
This research was funded by the World Bank and the French National Research Agency (ANR) under grant ANR-17-EURE-0001.