A process approach to examining mobile commerce adoption progression

Abstract

Purpose: Most studies of mobile commerce (MC) adoption by individuals have focused on the influence of a set of factors at a single point in time, and thus, cannot capture the process by which the individuals progress from simple to sophisticated MC adoption. This paper aims to enhance the current understanding of MC adoption by using a process approach to investigate MC adoption progression among individuals and the factors influencing their decisions to adopt different MC activities of varying complexity levels over time. Design/methodology/approach: A qualitative research design was used. Data were collected through a series of semi-structured face-to-face interviews with 22 users of mobi..