Journal article

Reserved Northerners, Jovial Southerners, and Open Urbanites: Regional Personality Differences in Germany

Martin Obschonka, Michael Wyrwich, Michael Fritsch, Samuel D Gosling, P Jason Rentfrow, Jeff Potter

PSYCHOLOGISCHE RUNDSCHAU | HOGREFE & HUBER PUBLISHERS | Published : 2019

Abstract

The study and explanation of regional personality differences is a central research topic in geographical psychology. Such research on regional "mentalities" can inform, for example, studies examining socioeconomic trajectories of regions and local populations. Whereas existing regional personality research mostly concentrated on regions in the United States and the United Kingdom, the present study delivers results for 97 German regions (Raumordnungsregionen). We analyze and aggregate individual-level data collected in the The Big Five Project study (N = 73,756). We compare regional differences in the Big Five traits between urban versus rural regions, East versus West Germany, and Northern..

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