Original Creative Work - Textual Work

Inside China’s Audacious Global Propaganda Strategy

Louisa Lim, Julia Bergin

The Guardian | Published : 2018

Abstract

For decades, Beijing’s approach to shaping its image has been defensive, reactive and largely aimed at a domestic audience. But over the past decade or so, China has rolled out a more sophisticated and assertive strategy, which is increasingly aimed at international audiences.

University of Melbourne Researchers