Presentation

Warhol Goes Social: Art in the Age of Social Media

David Jones, Laurie Frick, Mitch Goodwin, Christian Welzel

Published : 2013

Abstract

Today, everyone is a "Creative." With the boom of visually-based social platforms like Instagram and Pinterest, technology has leveled the playing field. Does this really change how we define art and creativity? Artistic purists believe these tools cheapen the creative output with seventeen standard filters available to every untrained eye. But in true entrepreneurial spirit, those apps encourage a more democrative view of creativity, allowing user to share their inspiration with their friends and create beauty where it previously would have been impossible. Is there a difference between high-brow and low-brow art in relation to what social media enables everyone to create?

University of Melbourne Researchers