Flying with Feathers on Bubbles: Reclaiming Public Space through the sharing of ludic experiences
Daiane Scaraboto, Yesim Ozalp, Mei-ling Wei
Association for Consumer Research | Published : 2010
In this paper, we investigate how public spaces are realized (stabilized, qualified and destabilized) in part by playful acts of consumer resistance. Drawing from an ethnographic study, we show how the sharing of ludic experiences becomes instrumental in mobilizing publics.