Conference Proceedings

Flying with Feathers on Bubbles: Reclaiming Public Space through the sharing of ludic experiences

Daiane Scaraboto, Yesim Ozalp, Mei-ling Wei

Association for Consumer Research | Published : 2010


In this paper, we investigate how public spaces are realized (stabilized, qualified and destabilized) in part by playful acts of consumer resistance. Drawing from an ethnographic study, we show how the sharing of ludic experiences becomes instrumental in mobilizing publics.

University of Melbourne Researchers