Journal article

Using Paid and Free Facebook Methods to Recruit Australian Parents to an Online Survey: An Evaluation (Preprint)

Shannon K Bennetts, Stacey Hokke, Sharinne Crawford, Naomi J Hackworth, Liana S Leach, Cattram Nguyen, Jan M Nicholson, Amanda R Cooklin

JMIR Publications Inc.


BACKGROUND The prevalence of social media makes it a potential alternative to traditional offline methods of recruiting and engaging participants in health research. Despite burgeoning use and interest, few studies have rigorously evaluated its effectiveness and feasibility in terms of recruitment rates and costs, sample representativeness, and retention. OBJECTIVE This study aimed to determine the feasibility of using Facebook to recruit employed Australian parents to an online survey about managing work and family demands, specifically to examine (1) recruitment rates and c..

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